Job Details

SeneGence is seeking a digitally savvy, brand-forward marketing executive to lead our global digital and eCommerce marketing efforts through our direct selling model. As Vice President - Digital & eCommerce Marketing, you will define and execute strategies that drive online growth, elevate our brand presence, and empower our Independent Distributor community through compelling digital storytelling, performance-driven campaigns, and data-informed decision-making.

This role requires a leader with deep expertise in consumer products (ideally cosmetics), digital commerce platforms (Shopify Plus), and a nuanced understanding of influencer and affiliate ecosystems. You'll collaborate cross-functionally to deliver a seamless brand and shopping experience while strengthening the loyalty and productivity of our global salesforce.

Key Responsibilities

• Design and lead a comprehensive digital and eCommerce marketing strategy that accelerates online sales and brand affinity across key audiences: consumers and Independent Distributors.
• Oversee the execution of omnichannel marketing initiatives including paid social, SEO/SEM, email/SMS, influencer, and affiliate marketing to drive traffic, acquisition, and retention.
• Champion the digital experience across Shopify Plus, aligning product launches, promotions, and storytelling with Distributor sales efforts and customer engagement goals.
• Partner closely with Product, Creative, Sales, and Events teams to deliver cohesive campaigns that blend physical and digital touchpoints across all channels.
• Lead and mentor a high-performing marketing team with an emphasis on empowerment, collaboration, and results.
• Manage analytics and performance dashboards to inform spend decisions and improve KPIs such as ROAS, CAC, LTV, and CVR.
• Serve as the brand steward for digital communications and visual identity, ensuring consistency across all customer and Distributor-facing assets.
• Support Distributor marketing success through scalable tools, training, and social-first content that amplifies field reach and engagement.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Experience in cosmetics, beauty, skincare, or adjacent consumer product categories highly preferred.
• Strong understanding of direct selling and field sales enablement; prior experience in direct sales or MLM environment is a plus.
• Demonstrated success launching and optimizing digital marketing and eCommerce strategies within Shopify Plus or equivalent platforms.
• Expertise in digital campaign management, SEO/SEM, paid media, influencer marketing, and social platform performance.
• Proven track record leading cross-functional teams, managing budgets, and delivering measurable results.
• Strategic thinker and creative problem-solver who thrives in a fast-paced, entrepreneurial culture.
• Excellent communication and interpersonal skills, with the ability to influence at all levels of the organization.
• Familiarity with marketing technology platforms, performance analytics, and customer journey mapping.

Why Join SeneGence?
At SeneGence, we believe in products that truly perform - and in people who do the same. As a global leader in long-lasting cosmetics and skincare, we support a community of Independent Distributors who are building businesses on their own terms. Our culture blends innovation with purpose, and our teams are passionate about helping others feel confident and successful. If you're energized by meaningful work, creative collaboration, and the opportunity to shape a brand with loyal customers and a powerful mission, SeneGence is the place to make your mark.

SeneGence is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.