Job Details

At Stanley/Stella you will witness a scale-up company who has the entrepreneurial mindset of a start-up. Experimenting and empowering people is key to achieve our challenging goals. Combine this with healthy financial results and the possibilities are unlimited. We live in a multicultural, high-energy environment where we encourage people to take the lead and step out of the ordinary. We dont talk the talk. We walk the walk.

To do so, we rely on an entire eco-system where everyone is part of our journey. From suppliers and dealers to our own employees because choosing the right partners empowers innovation and ensures our premium standards & quality we strive for. Innovation runs through our veins and is in every aspect of the actions we take. No compromises are made when it comes to our aim for excellence.
Because, we re-invent fashion for a better world

Are you in for this entrepreneurial journey?

JOB DESCRIPTION

As a Senior Marketing Manager US, you are responsible for helping us launch STST for a new market.
You will work closely with a core team based in the US and Europe. Your first responsibility is to successfully launch STST in the market, developing the right brand communication & activation plan for the US. In a second step, your role is to understand market needs and customer insights, product specifics, and trends to build a strategic marketing plan for growth in the US market for the future. You will be based in Brussels.

Mission and Responsibilities:

• Market research: broaden our market knowledge in the US from qualitative and quantitative points of view. Understand the competitive environment, needs of our segments, consumer behavior, perception in the US of our values, etc.
• Provide clear recommendations and actions based on a strong understanding of consumer needs and the market environment, built on synthesis and interpretation of a full range of insight resources.
• Create a strong value proposition & positioning proposal based on the global guidelines - Glocal approach.
• Define the right messaging framework to win in the US, based on our Global brand direction.
• Develop a strategic marketing plan to grow in the US based on the companys vision.
• Create a marketing budget to support the brand expansion.
• Define product strategy with the support of the design team and US PMs, define a clear pricing strategy and ensure product service availability in the market.
• Build a communication strategy on how to enter the market and generate buy-in for our target audience.
• Assist the digital team in setting up the digital customer journey for the US consumer.
• Advise in building the local team.

YOUR PROFILE

• You hold a masters degree in Marketing or a related field.
• You have a minimum of 15 years of experience in B2B Marketing and international acumen.
• You have worked in or been exposed to the US market; you are an expert in this market.
• You have successfully launched a new brand in the US and possess strong business acumen.
• You are at ease with marketing research and statistical analysis.
• You are proactive with excellent project management skills.
• You can draw up and monitor budgets.
• You have experience with Communication & Digital strategy.
• You are ready to work for a fast-paced, international company that sets the bar within the industry, willing to be operational and strategic.